5 point guide for a career in Digital Marketing from tndm digital marketing community
Looking for a career in digital marketing? Our digital marketing community is there to guide you. Here's how you can get started
Digital Marketing has emerged as a powerful industry in itself, employing millions across the globe. Everywhere you see, brands, businesses, and major corporations are using the digital space to stay connected to their customers. Google, Facebook, TikTok, Twitter, Email, OOH media, WhatsApp, etc. have emerged as the new touchpoints for companies to promote their products and get customers - not only through online transactions but also to encourage offline conversions as well.
Although the industry is pretty attractive, there is still a lot more to know and learn on a day-to-day basis. It is ever-evolving, and one needs to be on their foot all the time to make it big.
But how does it all begin?
Don't worry. We give you a 5-point guide to ensure you get started in the Digital space, in no particular order. Please note that these are specific to the Indian market.
1. Start reading, a lot.
There are a number of free courses, certifications (Hubspot, Google, Facebook Blueprint, etc.) available that give you the basic concepts about their products and the means to advertise on them. Read about them and get to know the basics. This way, you would also understand where exactly you want to focus as your career.
2. Get an internship
Once you have acquainted yourself with the basics, the next best thing to do is to get an internship. It is best preferred if you get an internship in an agency, but if not, don't be disheartened. Try to get an internship in an in-house Digital marketing team, and understand the nuances of running specific campaigns on social media, paid ads, etc.
Scour through the numerous internship opportunities available in your city through Naukri.com , internshala.com, letsintern.com, and of course, LinkedIn.
3. Decide your forte
While doing your internship, be ready to take up multiple roles to know what really suits you. Are you good with content? Great! You can forge a career around writing meaningful content as a copywriter for websites, social media, and e-mail. However, if you are good with numbers, you can fine-tune your skills to be skilled in performance marketing - where you would be required to look into numbers, recognize patterns, and come up with budgeting plans.
4. Use LinkedIn effectively
Graduates in India are still not familiar with using LinkedIn effectively. Make good connections across industries, digital marketing agencies, and, digital marketing executives. When you are looking for a job, update your certifications, internship experiences, and skillsets and reach out to these connections to know about their hiring processes and requirements.
Please note: Do not be creepy, spammy, or try to impress people with unrealistic skill sets - be humble, considerate, and strictly professional in your conversation. And do not misuse the chat option on LinkedIn; remember, it is a professional network. Keep it that way!
5. Keep updating yourself in the latest trends
Although it is applicable across all industries, it applies more here. Regular updates in algorithms and policies mean you have to stay up-to-date with the digital marketing news. Join groups on LinkedIn, Facebook, etc. and read what the members share on a daily basis.
Definitely, this is not an exhaustive list. But if you are a newbie, digital marketing may seem like rocket science, but in reality, it is fun yet challenging.
Have any queries? Post them in the comments and our experts will answer them ASAP. Reach us: digital marketing community
All the best for a great future in Digital Marketing.
TikTok is the best social media application to make your videos viral. There are many cat and dog videos recorded using the mobile app, and they share the videos on other social media platforms to enhance the engagement of the video. To reach many celebrities, brands, influencers, and bloggers started using TikTok. If you ask anyone about TikTok, they could say that they have seen the trending videos on Facebook and Instagram. Many noted that TikTok could be out of trend within a few months. But it is growing tremendously, and TikTok has become the leading social media application globally.
A Chinese based company in Belgium developed TikTok.It is similar to vine application, which is most popular among teens. It has special effects that will be added to the video, which includes filters, stickers, effects with trending soundtracks.
It is the most downloaded application globally in the android and apple play store. It has overcome other social media platforms like what's up, Facebook, YouTube, and Amazon. TikTok is a social media platform that attracts many teens, and they try to be a TikTok celebrity.
According To Sensor Study says that it is the most downloaded social media platform in the Google Play store. Youtube has 30 million downloads, whereas it purchase tiktok followers has 33 million downloads. Many influencers have reached the targeted audience using TikTok. But you need to check what the reason behind the popularity of TikTok is? The main factor it attracts the teens is the lip-synching and the dances with the effects, which is fun. It is easier to create content and recreate other influencers' content.
According to the research says that most of the users are between 16- 24 years of age. Most of the brands are started targeting the audience with the age. TikTok platform has been designed to attract younger people and enjoy themselves using their skills. TikTok is the best way to encourage teens and express themselves and reach as an overnight TikTok star with the help of Bouxtie . Before signing in or logging in, you can see mostly teens videos or using their pets like cats and dogs mostly.
Usually, the engagement for the application calculated based on users opens the application daily. The engagement rate of Facebook and Instagram depends upon the number of users who open the app. TikTok offers an engagement with 29% of influencers opening the application or just browsing or uploading videos.
In 218, App Ape Lab released a report that says compared to other social media platforms, TikTok has been used more when compared to other social media platforms. There might be a low application engagement rate, but the same users are using the application multiple times.
Twitter might be used averagely 15 times per day, but when it comes to TikTok, it is used double Twitter usage as 38- 55 times per day.
Most of the TikTok users, around 55.6% were male, and 44.4 % were female users.
TikTok was developed by a Chinese based company, and it has Douyin, which is still used in China. Other countries they have launched in the name of TikTok. There are more than 400 million active users who have been accessing the Douyin site on a daily site. In the Indian TikTok market, where there are more than 20 million users on a daily basis and 190 million downloads, it is the highest time of downloads when compared to other countries. Thailand says that seven people in ten people downloaded the application.
In TikTok, where only 55% of users are only sharing the content where 68% of users are watching the content what others post, and 63% of users like the post. You need to choose a niche where you need to post the videos depending upon the niche. TikTok is a fun social media platform. If you want to reach the target audience, you need to create the content for your targeted audience. Behind the scenes, there are many bloopers, and they post the real content instead of polishing and posting on Instagram.
In some cases, TikTok seems that the social media platform will disappear. But it has managed and turned by 1.5 billion downloads in both Apple and Google Play stores. TikTok has more than 500 million active users within just nine months. TikTok proved that most of the users love visual content. There are many stickers, text, and filters which interact and engage with more number of users.
TikTok usage has been increased from 1 hour 37 minutes to 2 hours, 16 minutes within just five years. Internet users are increasing day by day, and the teens spend their interest in spending time, which will be a funny and interesting one. There are many videos being viral, and they are unique and have reached more engagement. If you want ideas for the TikTok content, it is straightforward you can seek the content in itself. It is just a social media application where you can also choose the category and make sure who will see it.
Between October 2017 to October 2018, the in-app purchase is enhanced by 275%, which brings 3.5 million per month. The China version of android, where the usage of the application in China. It is a free social media application it provides in-app offering paid advertisement. Influencers have posted the sponsored post and earn by posting the sponsored post.
Some of the influencers have received many views as they are the influencers from youtube. Its influencer from Thailand has received 5 million followers on Youtube and 1.9 million applications within one year.